📊 IPTV Statistics 2026
How does the world use IPTV and streaming in 2026? Figures, trends and what the data tells us about the future of TV. These numbers are illustrative — gathered from public reports to show direction, not precise per-country counts.
📺 The big numbers
📱 Which streaming services are used?
Penetration among households. Many people have several services.
🎯 Cord-cutting trend
📺 Viewing-time shift
Average TV viewing time per day per person (15+):
Illustrative, based on aggregated audience-measurement and social-media trend reports.
📱 Hardware penetration
🌍 Internet speed
Average broadband download speed in a developed market (2026):
Source: aggregated speed-test data + regulator reporting.
⚡ What we see EVERY second
- 📺 millions of people are watching live TV right now
- 🎬 even more are watching streaming content right now
- 📡 huge volumes of streaming data consumed every second
- ⏩ hundreds of Netflix sessions start per second at peak
- 📱 several TiviMate sessions open per second at peak
Illustrative estimates based on the peak hour (8-9 pm).
🎯 By age group
| Age | % Live TV | % Streaming | Cord-cutter % |
|---|---|---|---|
| 13-17 | 8% | 92% | n/a |
| 18-24 | 14% | 86% | 67% |
| 25-34 | 24% | 76% | 54% |
| 35-49 | 42% | 58% | 38% |
| 50-64 | 67% | 33% | 21% |
| 65+ | 83% | 17% | 8% |
Cord-cutter = cancelled a traditional TV subscription.
📈 IPTV trends 2020-2026
% of households with some form of IPTV/streaming as their main source.
💰 Average monthly spend
| Setup type | Per month | Per year |
|---|---|---|
| Cable TV package only | €55-€65 | €660-€780 |
| Streaming bundle (Netflix + Disney+ + local on-demand) | €29 | €348 |
| IPTV provider subscription | €10-€20 | €120-€240 |
| Sport separately | €31 | €372 |
| Full cord-cutter setup | €40-€60 | €480-€720 |
🔮 Predictions 2027-2030
- 2027: Major cable operators below 1M TV subscribers
- 2027: AV1 codec in 30% of streams
- 2028: Self-hosted Jellyfin in 8% of tech-savvy households
- 2028: Apple TV+ catches up with Disney+ on quality content
- 2029: 5G fixed wireless access reaches 25% of households
- 2030: <30% of households still have a cable-TV package
⚠️ Disclaimer about sources
The numbers on this page are a mix of:
- Public reports (speed-test providers, audience-measurement bodies, telecom regulators, statistics offices)
- Quarterly earnings reports from operators and streaming services
- Streaming services' public statements
- Industry estimates and trend extrapolations
For formal academic research, refer to the original sources. Our figures are indicative — meant to show trends, not for formal policy decisions.